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Verified campaign preflight

Send one campaign. See what needs fixing before you send.

Send the real test from Klaviyo, Mailchimp or Braze. Get up to five technical, compliance and measurement findings, each with an owner and a dated primary source.

The raw message is processed without rendering it, opening links or loading images.

emailrules.today/checkExample report

Campaign preflight · 5 findings

Klaviyo · EU + US · 5,000+ a day to Gmail

  1. FixObserved

    One-click unsubscribe is incomplete.

    List-Unsubscribe is present. List-Unsubscribe-Post is missing.

    Owner
    ESP admin
    First action
    Check branded sending-domain and unsubscribe settings.
  2. ReviewInferred

    This send is inside Gmail's bulk-sender bar.

    5,000+ a day to Gmail puts authentication, PTR, TLS and the 0.30 percent spam rate in scope.

    Owner
    You and your ESP
    First action
    Confirm SPF, DKIM and DMARC alignment on the delivered message.
    Source
    Google, Email sender guidelines · verified 2 Aug 2026
  3. No issue observedObserved

    No open-tracking pixel in the delivered message.

    France requires consent for open tracking. This campaign does not track opens.

    Owner
    Nothing to do
    First action
    None. Keep it that way.

Two more findings in the full report, each with the same evidence line and source.

An example campaign preflight report with three findings, each carrying an owner, a first action and a dated primary source.

41 human-verified rules13 jurisdictionsa dated primary source on every finding

How it works

One real send. Up to five prioritized fixes.

  1. 1

    Choose context

    Name your ESP, sending geographies and Gmail volume.

  2. 2

    Send the real test

    Use the campaign you actually plan to send, not a forward.

  3. 3

    Fix what matters

    Start with the owner and first action on up to five findings.

Why a real message

Published DNS is not the campaign you send.

A domain checker cannot prove which DKIM signature arrived, whether unsubscribe headers were attached, what sender identity appears in the message, or which tracking the campaign carries.

  • Authentication and alignment on the delivered message
  • One-click and in-message unsubscribe evidence
  • Sender identity and postal-address indicators
  • Tracking and measurement risk
  • Applicability to your ESP, geographies and Gmail volume

The evidence engine

Every finding cites a verified rule.

Browse all rules

No placement score. No legal certification. No ESP affiliate.

Actual message
Evidence from the campaign that arrived.
No score
Prioritized findings instead of a grade.
Primary sources
A publisher and verification date on every action.
Clear evidence
Observed, inferred, or could not determine.

Built to be safe to test with

  • No campaign rendering, remote image fetch or link activation.
  • Normalized findings only. The body, subject and recipient are not stored.
  • Recipient details, tokens and personalized URLs stay out of shared evidence.
Read the method

Up to five actions. No spam score.

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