15 of 41 need a person.
- 15
- yours outright
- 20
- shared with your tool
- 1
- your tool handles
- 5
- nothing to do
Which rules apply to this send?
Choose the tool, recipient geographies and Gmail volume explicitly. Emailrules will not infer them from a job title.
Campaign contextemail tool, where you send — Any tool · Everywhere
Email tool
Any tool hides nothing — every product page is in. Naming yours drops the ones written for somebody else.
Where you send
Everywhere is the default and it hides nothing. Naming a place narrows the list to it plus the provider rules that apply wherever you send. EU pulls ePrivacy and the French, German and Italian pages; the UK is its own. Coverage map.
Also true of you
All 41 rules, nothing filtered out yet · 15 need you · 20 shared with your tool · 1 your tool already handles · 5 nothing to do today · 1 not in force yet
Open these 5 first
Highest signal for anyone sending email. Read, act or skip — then you’re done for today.
- YoursFrom 29 Oct 2026
Italy requires consent for individual open tracking from 29 October 2026
Italy follows France: from 29 Oct 2026, tying an open to a named person needs — aggregate open counts do not.
Skip if Nobody on your list is in Italy.
Legal · IT · EU · Updated
- Yours
EU B2B email has no blanket legitimate-interest permission
There is no EU-wide “B2B legitimate interest” free pass — France may allow careful B2B; Germany still wants or the customer exception.
Skip if You only email consumers under clear , or never email the EU.
Legal · EU · FR · DE · Updated
- Yours
In Germany, marketing email needs express consent or the four-part customer exception
Germany defaults to express for marketing email — B2B is not a free pass; the customer exception is four strict conditions.
Skip if You never send advertising email to Germany.
Legal · DE · EU · Updated
- Yours
Maryland restricts default profiling of under-18 users
In Maryland, default ad-style profiling of known under-18s is restricted — fix age capture and suppress abuse, do not panic-wipe every family account.
Skip if You have no under-18 users and no reason to know of any.
Legal · US-MD · US · Updated
- Yours
Signup forms need anti-automation controls
Bots will stuff your form with junk and — CAPTCHA, rate limits, and protect the list.
Skip if You have no public signup path and only manually load confirmed addresses (rare).
Hygiene · Global · Updated
36 more matching rules
Lower-priority and already-handled evidence stays available without turning the first screen into a list of every possible warning.
- Yours
In France, tracking email opens needs its own consent
In France, agreeing to get your email is not the same as agreeing to be tracked with an .
Skip if Nobody on your list is in France.
Legal · FR · EU · Updated
- Yours
AI-written marketing email needs no label, but AI product imagery might
A human-reviewed AI draft of a normal promo usually needs no AI label — photorealistic AI product images often do.
Skip if You do not send into the EU, or you have never put AI-generated photorealistic imagery in an email.
Legal · EU · Updated
- Yours
A spam-trap hit is a collection or hygiene failure
Hitting a means your list source or hygiene failed — not bad luck.
Skip if You only mail freshly addresses with no imports, partners or multi-year segments—and you still monitor .
Hygiene · Global · New on site
- Yours
DMARC p=none is monitoring, not enforcement
p=none means watch and report — it does not tell receivers to block impostors.
Skip if You already run p=quarantine or p=reject with clean reports and no unknown senders.
Auth · Global · New on site
- Yours
Inactive recipients need a documented sunset policy
Stop regular marketing to people who never engage — or re-ask . There is no magic universal day count from Gmail.
Skip if Your entire list is recent with no multi-year dormant tail.
Hygiene · Global · New on site
- Yours
Transactional vs commercial email is classification, not a subject-line trick
Calling a promo “” in your does not make it transactional under the law.
Skip if You only send pure service messages with no promotional content, under clear account relationships.
Legal · Global · US · EU · New on site
- Yours
Klaviyo counts Apple machine opens toward revenue by default
Klaviyo can credit revenue to an Apple machine open — so email revenue can look higher than reality vs Shopify.
Skip if You are not on Klaviyo, or nobody ever puts your email revenue next to the Shopify number.
Metrics · Global · Klaviyo
- Yours
In Washington, a misleading subject line is an automatic violation
In Washington, a false subject like “Today only” on a multi-day sale is treated as a consumer-protection violation — not cute marketing.
Skip if There are no US consumers on your list. If there are any, assume some of them are in Washington.
Content · US-WA · US
- Yours
Apple Mail replaces your preheader with an AI summary
Apple can show its own summary of your email where the preheader used to win attention — many people never open.
Content · Global · Apple
- Yours
Open rate is not a measurement any more
is broken as a KPI for a huge slice of Apple users — stop managing the business on opens alone.
Skip if Nothing in your account segments, suppresses or optimises on . Check before you assume that.
Metrics · Global · Apple
- Shared
BIMI shows a logo after DMARC — it is not a bulk-sender mandate
can show your logo after strong — it is not on Gmail/Yahoo’s bulk “must do” list.
Skip if You do not care about logos in the inbox chrome and your auth/complaints are already clean.
Auth · Global · Updated
- Shared
California GPC opts out of sale and sharing, not marketing email
A browser signal is mainly “stop selling/sharing my data for ads,” not “delete me from the newsletter” by default.
Skip if You have no California consumers and no sale/share of personal information.
Legal · US-CA · US · Updated
- Shared
Complaint feedback loops are provider-specific — Gmail is not Yahoo CFL
There is no single FBL — Yahoo, Microsoft, and Gmail expose complaints differently.
Skip if You send negligible volume to consumer webmail and never look at complaint metrics.
Inbox · Global · Updated
- Shared
Fix the cause before requesting blocklist removal
A blocklist hit is a signal, not a fine — fix the cause first; paid delisting without that is theatre.
Skip if You send no email and expose no domain in email .
Hygiene · Global · Updated
- Shared
Yahoo requires authentication and a spam rate below 0.3 percent
Yahoo has the same kind of bulk rules as Gmail: authenticate, keep complaints under 0.3%, honour fast.
Skip if You never send to Yahoo-hosted consumer domains.
Inbox · Global · Yahoo · Updated
- Shared
An empty p= in a DKIM record is a revoked key, not a published one
p= with nothing after it does not mean the key is missing.
Skip if You have never rotated a key and publish exactly the selectors your platform gave you.
Auth · Global · New on site
- Shared
SPF stops evaluating after ten DNS lookups and returns permerror
Every include: is a lookup, and you get ten.
Skip if Your record contains three or four includes and has not changed in a year.
Auth · Global · New on site
- Shared
Bounce suppression is platform-specific, not universal
There is no universal “ seven times” rule — Klaviyo, Mailchimp, and Braze each define bounce differently.
Skip if You send no marketing email.
Hygiene · Global · New on site
- Shared
Colorado GPC stops sale and cross-site targeting, not ordinary email
In Colorado, a signal means stop sale and stop targeted advertising — not automatic newsletter deletion unless you designed that.
Skip if You are outside Colorado Privacy Act thresholds and do no sale or targeted advertising.
Legal · US-CO · US · New on site
- Shared
iCloud Mail rejects bulk mail that misses Apple's sender requirements
iCloud can reject bulk mail that fails Apple’s sender rules — and you will not get a classic spam-complaint feedback loop.
Skip if You have no recipients on Apple's iCloud Mail domains.
Inbox · Global · Apple · New on site
- Shared
In Australia, commercial email needs consent, identity and a working unsubscribe
Australia needs , clear identity, and a working actioned within five business days — fake “” promos get fined.
Skip if You have no Australian-link commercial messages.
Legal · AU · New on site
- Shared
In Canada, relationship implied consent expires and unsubscribes take ten business days
Canadian implied expires (about two years after a purchase, shorter for inquiries) — unsubscribes must complete within ten business days.
Skip if You only mail Canadians with current express .
Legal · CA · New on site
- Shared
In the UK, marketing email to individuals needs consent or a complete soft opt-in
UK marketing email needs or a complete (sale, similar products, at capture and in every mail) — bought lists fail on arrival.
Skip if You never email individual subscribers in the UK.
Legal · UK · New on site
- Shared
Microsoft SNDS and JMRP expose per-IP and junk-report data
Microsoft SNDS/JMRP show Outlook IP health and junk reports — they diagnose; they do not auto-fix delivery.
Skip if You send no mail to Outlook.com consumer domains.
Inbox · Global · Microsoft · New on site
- Shared
CAN-SPAM is $53,088 per email, and that did not rise in 2026
US does not require — it requires honest subjects, a physical address, and a working within ten business days.
Skip if You never email anyone in the United States.
Content · US
- Shared
DKIM passing is not DKIM aligned
A green “ pass” can still mean spam folder if the signature is not for the brand in the .
Skip if You have a branded sending domain configured in everything that sends as you, and somebody has actually read a aggregate report this quarter.
Auth · Global
- Shared
Gmail enforces authentication, PTR, TLS and a 0.30 percent spam rate
Gmail only trusts senders that prove who they are and keep “report spam” rare — under about 0.3%.
Skip if You never send to personal Gmail addresses.
Inbox · Global · Gmail
- Shared
In Canada, commercial email needs provable express or statutory implied consent
Canada needs you can prove — not US-style “mail until they .”
Skip if You never send commercial email to Canada.
Legal · CA
- Shared
Outlook rejects unauthenticated mail from high-volume senders
Microsoft will bounce mail that is not authenticated — often with error 550 5.7.515.
Skip if You send under 5,000 messages a day to Microsoft consumer addresses.
Auth · Global · Microsoft
- Shared
EU marketing email needs prior consent, with one narrow customer exception
In the EU, marketing email needs a yes — is only for your own similar products after a sale, with at capture.
Skip if You only email outside the EU.
Legal · EU
- Handled
Bulk senders must support one-click unsubscribe
Gmail and Yahoo want marketing mail to in one click from the inbox chrome — your usually already does this.
Skip if You are on a mainstream and it is the only thing that emails your list.
Inbox · Global
- FYI
Gmail Promotions annotations are eligible, not guaranteed
Gmail promo annotations can make a deal look richer — they are not a promise of and do not fix .
Skip if You do not care about Gmail Promotions-tab UI chrome.
Inbox · Global · Gmail · New on site
- FYI
The Accessibility Act covers your shop, not obviously your newsletter
The EU Accessibility Act as written targets e-commerce services (sites/checkout) — it does not name marketing email as a covered product.
Skip if You do not sell to consumers in the EU.
Content · EU · New on site
- FYI
Klaviyo holdout groups need 400,000 profiles
Honest email lift needs — Klaviyo’s free holdout tool needs about 400,000 profiles; most brands are under that.
Skip if You are not on Klaviyo.
Metrics · Global · Klaviyo
- FYI
Google Postmaster Tools retired the reputation dashboards
Google removed the colour badges in Postmaster — , auth, and delivery errors still matter.
Skip if You never opened Postmaster Tools in the first place.
Metrics · Global · Gmail
- FYI
Washington cut CEMA damages from $500 to $100 per message
Washington cut statutory damages per email from $500 to $100 (June 2026) — still dangerous at list scale.
Content · US-WA
Does this hit me?
Tap where you send. Every count is a dated page, not an estimate.
Compare every country at once
| Rule | EU | FR | DE | IT | UK | US | US-CA | US-WA | US-CO | US-MD | CA | AU | Global |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Transactional vs commercial email is classification, not a subject-line trick | applies in European Union | does not apply | does not apply | does not apply | applies in United Kingdom | applies in United States | does not apply | does not apply | does not apply | does not apply | applies in Canada | applies in Australia | applies in Global |
| EU B2B email has no blanket legitimate-interest permission | applies in European Union | applies in France | applies in Germany | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| California GPC opts out of sale and sharing, not marketing email | does not apply | does not apply | does not apply | does not apply | does not apply | applies in United States | applies in California | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| Colorado GPC stops sale and cross-site targeting, not ordinary email | does not apply | does not apply | does not apply | does not apply | does not apply | applies in United States | does not apply | does not apply | applies in Colorado | does not apply | does not apply | does not apply | does not apply |
| In France, tracking email opens needs its own consent | applies in European Union | applies in France | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| In Germany, marketing email needs express consent or the four-part customer exception | applies in European Union | does not apply | applies in Germany | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| In Washington, a misleading subject line is an automatic violation | does not apply | does not apply | does not apply | does not apply | does not apply | applies in United States | does not apply | applies in Washington State | does not apply | does not apply | does not apply | does not apply | does not apply |
| Italy requires consent for individual open tracking from 29 October 2026 | applies in European Union | does not apply | does not apply | applies in Italy | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| Maryland restricts default profiling of under-18 users | does not apply | does not apply | does not apply | does not apply | does not apply | applies in United States | does not apply | does not apply | does not apply | applies in Maryland | does not apply | does not apply | does not apply |
| A spam-trap hit is a collection or hygiene failure | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| AI-written marketing email needs no label, but AI product imagery might | applies in European Union | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| An empty p= in a DKIM record is a revoked key, not a published one | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Apple Mail replaces your preheader with an AI summary | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| BIMI shows a logo after DMARC — it is not a bulk-sender mandate | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Bounce suppression is platform-specific, not universal | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Bulk senders must support one-click unsubscribe | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| CAN-SPAM is $53,088 per email, and that did not rise in 2026 | does not apply | does not apply | does not apply | does not apply | does not apply | applies in United States | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| Complaint feedback loops are provider-specific — Gmail is not Yahoo CFL | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| DKIM passing is not DKIM aligned | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| DMARC p=none is monitoring, not enforcement | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| EU marketing email needs prior consent, with one narrow customer exception | applies in European Union | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| Fix the cause before requesting blocklist removal | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Gmail enforces authentication, PTR, TLS and a 0.30 percent spam rate | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Gmail Promotions annotations are eligible, not guaranteed | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Google Postmaster Tools retired the reputation dashboards | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| iCloud Mail rejects bulk mail that misses Apple's sender requirements | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| In Australia, commercial email needs consent, identity and a working unsubscribe | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Australia | does not apply |
| In Canada, commercial email needs provable express or statutory implied consent | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Canada | does not apply | does not apply |
| In Canada, relationship implied consent expires and unsubscribes take ten business days | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Canada | does not apply | does not apply |
| In the UK, marketing email to individuals needs consent or a complete soft opt-in | does not apply | does not apply | does not apply | does not apply | applies in United Kingdom | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| Inactive recipients need a documented sunset policy | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Klaviyo counts Apple machine opens toward revenue by default | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Klaviyo holdout groups need 400,000 profiles | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Microsoft SNDS and JMRP expose per-IP and junk-report data | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Open rate is not a measurement any more | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Outlook rejects unauthenticated mail from high-volume senders | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Signup forms need anti-automation controls | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| SPF stops evaluating after ten DNS lookups and returns permerror | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| The Accessibility Act covers your shop, not obviously your newsletter | applies in European Union | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply |
| Washington cut CEMA damages from $500 to $100 per message | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Washington State | does not apply | does not apply | does not apply | does not apply | does not apply |
| Yahoo requires authentication and a spam rate below 0.3 percent | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | does not apply | applies in Global |
| Rules that hit you | 8 | 2 | 2 | 1 | 2 | 6 | 1 | 2 | 1 | 1 | 3 | 2 | 24 |
Prefer to browse by topic or country?
By topicConsent and tracking 13 · Authentication 6 · Provider rules 7 · Content and claims 5 · AI disclosure 1 · Measurement 4 · Bounces and hygiene 5
By countryEuropean Union 8 · France 2 · Germany 2 · Italy 1 · United Kingdom 2 · United States 6 · California 1 · Washington State 2 · Colorado 1 · Maryland 1 · Canada 3 · Australia 2 · Global 24
Only the places we hold dated pages for. Not every country — we do not invent empty shelves.