emailrules.today

Platform changes

What your email platform changed.

The weekly question is rarely what a regulator did. It is whether anything moved in the tool you open every morning. Platforms ship those changes constantly and publish them badly, scattered across release notes nobody reads.

10 changes across 3 platforms. That number is small on purpose. Every row below was read off the publisher’s own page with a date printed on it — no summaries, no recollection, no vendor blog. Everything that could not be verified that way was left out and named at the bottom of this page, because the list we refused to publish is the only evidence that the list we published means anything.

Platforms on the shelf

12 sources · verified 2 Aug 2026

Watched, with nothing to publish

These were opened during the last review and produced no entry that met the bar. The reason matters more than the absence.

  • HubSpot

    The developer changelog is dated and permalinked but carries no marketing-email, consent or deliverability items. The marketer-facing product updates page prints no dates next to entries at all. The knowledge base does date its articles, but a document's last-updated stamp says when someone edited the page, not when the product changed.

    Where we looked
  • Salesforce Marketing Cloud

    The release notes are behind a JavaScript shell that serves no content to a plain reader. We could not read a single dated line, so there is nothing to publish.

    Where we looked
  • Omnisend

    The changelog prints a day and month but no year, and the monthly “What’s New” articles that would supply the year are all stamped with the same edit date across different months. Real changes, genuinely deliverability-related, that we cannot date to a day without guessing.

    Where we looked
  • ActiveCampaign

    The product updates page describes current features with no date beside any of them.

    Where we looked

A platform change is only interesting because of the obligation it touches, so every entry that touches one links the dated rule it belongs to. Shipped something we have missed, or got one wrong? corrections@emailrules.today.

FAQ

Awkward questions

Who is this actually for?

People who ship email and are too busy to re-read every PDF: week-one marketers, lifecycle/CRM, deliverability, multi-country ops, DTC brands, agencies — on Klaviyo, Mailchimp, Braze, HubSpot, SFMC, or something else. Pick your tool and geos so product-specific pages only appear when they match. EU and UK are first-class filters. Not for people who sell tools about email and need a fake score to demo.

Why only ~40 rules? Isn’t that… thin?

On purpose. A wall of 400 undated “best practices” is how you look busy and still get burned. Every page needs a primary source we actually read. Thin and checkable beats fat and folklore. Europe, bulk inbox rules, measurement honesty, and protocol topics like BIMI/DMARC policy are on the shelf when we can cite them — not every Member State and not every vendor myth. Coverage map lists what we still refuse to invent.

Is this legal advice?

No. If it were, you’d have a billable hour and a longer PDF. This is a dated operator reference written by an email geek. Confirm anything high-stakes with counsel who knows your facts. Same for “will this make me compliant?” — no tool does that. Lawyers and judges do. We say what the sources say and what to do first on Monday.

Why no trust score out of 100?

Because we refuse to invent a number you can’t audit. Fake scores sell seed tests and panic. You get findings, dates, and links. If that feels less exciting than a red dial, good — you’re not the red-dial customer.

Why should I trust you more than my ESP’s blog?

ESPs sell seats. Seed-score vendors sell fear. AI invents citations when nobody watches. We sell nothing today — no pixels, no placement scores, no affiliate — so we can say when a tool is the problem. A human verifies, dates, and corrects in public. Tools may help draft; they do not ship unsourced claims. Check the primary links. Fail that test and leave.

Do I need an account?

No. Filters live in this browser and the URL. Share the link. That’s it. Accounts come later only if they earn it — not so we can nurture you about email.

I’m an agency. Where’s multi-client mode?

We tried a client-name CRM on the setup card. It made the product feel like work before it felt useful. Role filters + copy link + one-page brief (optional PDF title) is enough for now. Complexity comes back when the free shelf is habit, not before.

Is the quiet changelog a bug?

No. Quiet means nothing material moved. We don’t invent urgency so the homepage looks “alive.” Sticky risks still show what usually needs a person when the market is still.