emailrules.today

Connect

Your ESP, when it earns the right.

We will not fake a “Connect Klaviyo” button that does nothing useful. Below is the brutal path: live steps first, OAuth only after the free product is habit-forming.

  1. 01Live now

    People already filter and share

    Role setup, Top 5, and the one-page brief are used without an account. Connecting an ESP is useless if nobody returns for the free shelf.

  2. 02Live now

    Quiet weeks still useful

    When nothing material moved in the market, you still get last-verified truth and sticky risks for your desk — not a blank homepage.

  3. 03Live now

    Share without an account

    Setup in the URL, one-page brief for Slack/PDF, optional title only — no multi-client CRM cosplay on the setup card.

  4. 04Not shipped

    Read-only Klaviyo (planned)

    Compare your account settings to rules that still need a person. No write access. No “AI score.” Ships only after free habit exists.

  5. 05Not shipped

    Domain watch (planned)

    Optional alert when SPF, DKIM, or DMARC on a domain you care about changes. Low noise.

What you can do today

Filter to your role, copy a team brief, check DNS and headers — no login, no score out of 100. When OAuth ships, it will sit on top of that, not replace it.

Filter rules to meCheck my domainTeam brief

Email only. SMS and push are different laws — we will not pretend this shelf covers them. Methodology.

FAQ

Awkward questions

Who is this actually for?

People who ship email and are too busy to re-read every PDF: week-one marketers, lifecycle/CRM, deliverability, multi-country ops, DTC brands, agencies — on Klaviyo, Mailchimp, Braze, HubSpot, SFMC, or something else. Pick your tool and geos so product-specific pages only appear when they match. EU and UK are first-class filters. Not for people who sell tools about email and need a fake score to demo.

Why only ~40 rules? Isn’t that… thin?

On purpose. A wall of 400 undated “best practices” is how you look busy and still get burned. Every page needs a primary source we actually read. Thin and checkable beats fat and folklore. Europe, bulk inbox rules, measurement honesty, and protocol topics like BIMI/DMARC policy are on the shelf when we can cite them — not every Member State and not every vendor myth. Coverage map lists what we still refuse to invent.

Is this legal advice?

No. If it were, you’d have a billable hour and a longer PDF. This is a dated operator reference written by an email geek. Confirm anything high-stakes with counsel who knows your facts. Same for “will this make me compliant?” — no tool does that. Lawyers and judges do. We say what the sources say and what to do first on Monday.

Why no trust score out of 100?

Because we refuse to invent a number you can’t audit. Fake scores sell seed tests and panic. You get findings, dates, and links. If that feels less exciting than a red dial, good — you’re not the red-dial customer.

Why should I trust you more than my ESP’s blog?

ESPs sell seats. Seed-score vendors sell fear. AI invents citations when nobody watches. We sell nothing today — no pixels, no placement scores, no affiliate — so we can say when a tool is the problem. A human verifies, dates, and corrects in public. Tools may help draft; they do not ship unsourced claims. Check the primary links. Fail that test and leave.

Do I need an account?

No. Filters live in this browser and the URL. Share the link. That’s it. Accounts come later only if they earn it — not so we can nurture you about email.

I’m an agency. Where’s multi-client mode?

We tried a client-name CRM on the setup card. It made the product feel like work before it felt useful. Role filters + copy link + one-page brief (optional PDF title) is enough for now. Complexity comes back when the free shelf is habit, not before.

Is the quiet changelog a bug?

No. Quiet means nothing material moved. We don’t invent urgency so the homepage looks “alive.” Sticky risks still show what usually needs a person when the market is still.