emailrules.today
Stop 4 of 8WorkingUnder one second

Alignment

When the domain that passed SPF or DKIM matches the domain in your From line (what the inbox shows).

Say it out loud

The check that what we proved is actually about us. This is the one that fails while everything else looks fine.

Alignment asks whether the domain that authenticated is the same organisation's domain as the one in the From line. Mail can pass DKIM outright while DMARC still fails, because the valid signature belongs to your platform rather than to you. It is the most common cause of a message that sits in spam while every dashboard reports success.

Email headerTwo passes and a failure, on one real messagePublished values
Authentication-Results: mx.google.com;
spf=pass smtp.mailfrom=mail.esp-vendor.com

Passed. But it vouched for the vendor's envelope domain.

dkim=pass header.i=@esp-vendor.com

Passed. But the signature is the vendor's, not yours.

dmarc=fail (p=NONE) header.from=aurora.com

And there it is. Nothing that passed belongs to aurora.com, so nothing vouched for the name in the inbox.

Both checks passed. DMARC still failed. Relaxed alignment accepts a subdomain (mail.aurora.com for aurora.com); strict requires an exact match.

Part yours

The platform does part; the rest is genuinely yours.

What goes wrong

Onboarding a new tool — a review platform, a survey tool, a helpdesk — that sends as your domain and signs with its own. Everything reports pass, DMARC quietly fails, and nobody looks until the numbers move.

Not the same as

DKIM passing
Passing means the signature is valid. Aligned means it is valid and belongs to your From domain. Only the second one satisfies DMARC.

Check it yourself

DNS cannot prove alignment. A received message can — paste its headers

Run it now →

The dated rules behind this

A definition is not a citation. These are the pages with the primary source, the date it was published, and what to do about it.

See also

Where this sits

Stop 4, identity gets checked. The receiver works out whether the message really comes from who it says it does.

FAQ

Awkward questions

Who is this actually for?

People who ship email and are too busy to re-read every PDF: week-one marketers, lifecycle/CRM, deliverability, multi-country ops, DTC brands, agencies — on Klaviyo, Mailchimp, Braze, HubSpot, SFMC, or something else. Pick your tool and geos so product-specific pages only appear when they match. EU and UK are first-class filters. Not for people who sell tools about email and need a fake score to demo.

Why only ~40 rules? Isn’t that… thin?

On purpose. A wall of 400 undated “best practices” is how you look busy and still get burned. Every page needs a primary source we actually read. Thin and checkable beats fat and folklore. Europe, bulk inbox rules, measurement honesty, and protocol topics like BIMI/DMARC policy are on the shelf when we can cite them — not every Member State and not every vendor myth. Coverage map lists what we still refuse to invent.

Is this legal advice?

No. If it were, you’d have a billable hour and a longer PDF. This is a dated operator reference written by an email geek. Confirm anything high-stakes with counsel who knows your facts. Same for “will this make me compliant?” — no tool does that. Lawyers and judges do. We say what the sources say and what to do first on Monday.

Why no trust score out of 100?

Because we refuse to invent a number you can’t audit. Fake scores sell seed tests and panic. You get findings, dates, and links. If that feels less exciting than a red dial, good — you’re not the red-dial customer.

Why should I trust you more than my ESP’s blog?

ESPs sell seats. Seed-score vendors sell fear. AI invents citations when nobody watches. We sell nothing today — no pixels, no placement scores, no affiliate — so we can say when a tool is the problem. A human verifies, dates, and corrects in public. Tools may help draft; they do not ship unsourced claims. Check the primary links. Fail that test and leave.

Do I need an account?

No. Filters live in this browser and the URL. Share the link. That’s it. Accounts come later only if they earn it — not so we can nurture you about email.

I’m an agency. Where’s multi-client mode?

We tried a client-name CRM on the setup card. It made the product feel like work before it felt useful. Role filters + copy link + one-page brief (optional PDF title) is enough for now. Complexity comes back when the free shelf is habit, not before.

Is the quiet changelog a bug?

No. Quiet means nothing material moved. We don’t invent urgency so the homepage looks “alive.” Sticky risks still show what usually needs a person when the market is still.