emailrules.today
Stop 3 of 8Week oneMilliseconds

DKIM

A digital signature on each message that proves it was not altered and came from a domain that published a key.

Say it out loud

A tamper-proof seal on every message. The receiver checks it against a key we publish publicly.

DKIM (DomainKeys Identified Mail) attaches a cryptographic signature to outgoing mail, covering the body and a chosen set of headers. Receivers verify it against a public key in your DNS. “DKIM passing” means the signature is mathematically valid — which is not the same, and this trips up everybody, as the signature belonging to your domain.

DNS recordThe key you publish, and the signature it verifiesPublished valuesscrolls →
Name kl._domainkey.aurora.com

"kl" is the selector. Klaviyo uses kl and kl2, Mailchimp k1, Google google, Microsoft selector1. You cannot list selectors from DNS — you have to know them.

Type TXT
Value v=DKIM1; k=rsa; p=MIIBIjANBgkqhkiG9w0BAQEFAAOC...

An empty p= means the key is revoked, not present. Naive checkers report it as “DKIM found”.

and on the message itself:
DKIM-Signature: v=1; a=rsa-sha256; d=aurora.com; s=kl;

d= is the domain being vouched for. If this says your platform's domain rather than yours, DKIM passes and DMARC fails.

Part yours

The platform does part; the rest is genuinely yours.

What goes wrong

Removing or rotating a key while mail sent with it is still in flight, or in transit through a forwarder. Signatures verified after the key disappears simply fail, and the failure looks exactly like an attack.

What people get told

The claim. DKIM passing means we are authenticated.

Actually. It means the signature is valid. It can be perfectly valid and belong to your platform's domain rather than yours, in which case DMARC fails while every dashboard shows green. This is the most common silent deliverability failure in existence.

Check it yourself

Probe the selectors your platform actually uses

Run it now →

The dated rules behind this

A definition is not a citation. These are the pages with the primary source, the date it was published, and what to do about it.

See also

Where this sits

Stop 3, it leaves your building. Your platform hands the message to a mail server, which stamps it with proof of who sent it.

FAQ

Awkward questions

Who is this actually for?

People who ship email and are too busy to re-read every PDF: week-one marketers, lifecycle/CRM, deliverability, multi-country ops, DTC brands, agencies — on Klaviyo, Mailchimp, Braze, HubSpot, SFMC, or something else. Pick your tool and geos so product-specific pages only appear when they match. EU and UK are first-class filters. Not for people who sell tools about email and need a fake score to demo.

Why only ~40 rules? Isn’t that… thin?

On purpose. A wall of 400 undated “best practices” is how you look busy and still get burned. Every page needs a primary source we actually read. Thin and checkable beats fat and folklore. Europe, bulk inbox rules, measurement honesty, and protocol topics like BIMI/DMARC policy are on the shelf when we can cite them — not every Member State and not every vendor myth. Coverage map lists what we still refuse to invent.

Is this legal advice?

No. If it were, you’d have a billable hour and a longer PDF. This is a dated operator reference written by an email geek. Confirm anything high-stakes with counsel who knows your facts. Same for “will this make me compliant?” — no tool does that. Lawyers and judges do. We say what the sources say and what to do first on Monday.

Why no trust score out of 100?

Because we refuse to invent a number you can’t audit. Fake scores sell seed tests and panic. You get findings, dates, and links. If that feels less exciting than a red dial, good — you’re not the red-dial customer.

Why should I trust you more than my ESP’s blog?

ESPs sell seats. Seed-score vendors sell fear. AI invents citations when nobody watches. We sell nothing today — no pixels, no placement scores, no affiliate — so we can say when a tool is the problem. A human verifies, dates, and corrects in public. Tools may help draft; they do not ship unsourced claims. Check the primary links. Fail that test and leave.

Do I need an account?

No. Filters live in this browser and the URL. Share the link. That’s it. Accounts come later only if they earn it — not so we can nurture you about email.

I’m an agency. Where’s multi-client mode?

We tried a client-name CRM on the setup card. It made the product feel like work before it felt useful. Role filters + copy link + one-page brief (optional PDF title) is enough for now. Complexity comes back when the free shelf is habit, not before.

Is the quiet changelog a bug?

No. Quiet means nothing material moved. We don’t invent urgency so the homepage looks “alive.” Sticky risks still show what usually needs a person when the market is still.