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Jurisdiction

European Union

Directive-level rules. The detail lives in national law and genuinely differs by member state.

8 rules with sources for this place · Filter by role and geo · Full map

YoursLegal · EU

AI-written marketing email needs no label, but AI product imagery might

A human-reviewed AI draft of a normal promo usually needs no AI label — photorealistic AI product images often do.

Skip if You do not send into the EU, or you have never put AI-generated photorealistic imagery in an email.

YoursUpdatedLegal · EU · FR · DE

EU B2B email has no blanket legitimate-interest permission

There is no EU-wide “B2B legitimate interest” free pass — France may allow careful B2B; Germany still wants or the customer exception.

Skip if You only email consumers under clear , or never email the EU.

YoursUpdatedLegal · FR · EU

In France, tracking email opens needs its own consent

In France, agreeing to get your email is not the same as agreeing to be tracked with an .

Skip if Nobody on your list is in France.

YoursUpdatedLegal · DE · EU

In Germany, marketing email needs express consent or the four-part customer exception

Germany defaults to express for marketing email — B2B is not a free pass; the customer exception is four strict conditions.

Skip if You never send advertising email to Germany.

YoursUpcomingUpdatedLegal · IT · EU

Italy requires consent for individual open tracking from 29 October 2026

Italy follows France: from 29 Oct 2026, tying an open to a named person needs — aggregate open counts do not.

Skip if Nobody on your list is in Italy.

YoursNew on siteLegal · Global · US · EU

Transactional vs commercial email is classification, not a subject-line trick

Calling a promo “” in your does not make it transactional under the law.

Skip if You only send pure service messages with no promotional content, under clear account relationships.

SharedLegal · EU

EU marketing email needs prior consent, with one narrow customer exception

In the EU, marketing email needs a yes — is only for your own similar products after a sale, with at capture.

Skip if You only email outside the EU.

FYIContent · EU

The Accessibility Act covers your shop, not obviously your newsletter

The EU Accessibility Act as written targets e-commerce services (sites/checkout) — it does not name marketing email as a covered product.

Skip if You do not sell to consumers in the EU.