Topic
Measurement
Which numbers still mean something, and which ones your platform is flattering.
In forceGlobal · Gmail
Google Postmaster Tools retired the reputation dashboards
Why did Google Postmaster Tools remove domain and IP reputation?
In forceGlobal · Apple
Open rate is not a measurement any more
Are email open rates accurate in 2026?
In forceGlobal · Klaviyo
Klaviyo counts Apple machine opens toward revenue by default
Why is Klaviyo revenue higher than Shopify revenue?
In forceGlobal · Klaviyo
Klaviyo holdout groups need 400,000 profiles
How do I measure email incrementality in Klaviyo?